Creating a strong online presence for a new business involves a combination of strategic digital marketing efforts. Here are some key services and activities that can help a new or small business set up and keep a strong online presence.

Website improvement

Make sure your website is visually appealing, user-friendly, and optimized for search engines. This includes fast loading times, mobile-responsiveness, clear navigation, and compelling content.

Search Engine optimization (SEO)

Conduct keyword research. Improve website content. Build back links. Improve website structure to rank higher in search engine results. This will drive organic traffic.

Content Marketing

Create and distribute valuable, relevant, and consistent content. This includes blog posts, videos, infographics, and e-books. The goal is to attract and engage your target audience.

Social Media Marketing

Set up a presence on relevant social media platforms. Create compelling content. Engage with followers. Use paid advertising to reach a larger audience.

Email Marketing

Build and nurture a subscriber list. Send targeted and personalized email campaigns. Use automation to engage with leads and clients.

Pay-per-click (PPC) Advertising

Use platforms like Google Ads and social media advertising to reach a targeted audience. Drive traffic to your website. Generate leads or sales.

Online Reputation Management

Monitor and manage online reviews, respond to client feedback, and sustain a positive brand image across various online platforms.

Local Search Improvement

Make sure your business is listed accurately on local directories. Google My Business, and other relevant platforms to improve visibility in local search results.

Analytics and Tracking

Use tools like Google Analytics to track website traffic, user behavior, and campaign performance. This helps you make data-driven decisions and improve your online presence.

Client Engagement

Interact with your audience through social media, email, and other channels. Build relationships, gather feedback, and give excellent client service.

By implementing these services and activities, a business can create a strong online presence. This can increase brand visibility. It can also attract and engage a larger audience. Ultimately, it can drive growth and success in the digital realm. Each business should tailor their approach based on their unique industry, target audience, and goals.

Sources:

Chaffey, D., & Ellis-Chadwick, F. (2019). “Digital Marketing Strategy, Implementation and Practice.” (7th ed.) Pearson Education Limited.

Ryan, D. (2016). “Understanding Digital Marketing Strategies for Engaging the Digital Generation,” (3rd ed.) Kogan Page.

Kotler, P., & Keller, K.L. (2016). “Marketing Management.” (15th ed.) Pearson.